Agile + DevOps East 2020 Tutorial: A Wanderer’s Guide To: Product Discovery And Strategy Design


Tuesday, November 10, 2020 - 10:00am to 1:30pm

A Wanderer’s Guide To: Product Discovery And Strategy Design

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In many organizations product ideas often lack customer or business validation. Products or features tend to be a manifestation of a HiPPO (highest paid person’s opinion) or blind matching to a competitor. Likewise, product strategies are often pithy phrases, uninspiring targets, or contain too many goals to be actionable. Neither of these needs to be true! Using lightweight, evidence-based approaches that guide product discovery with demonstrable outcomes is key to finding customers and generating business value. Once a product idea has been refined, a well designed and deployed strategy will provide focus, alignment, and purpose for an entire organization. Attendees will be introduced to key concepts and provided with practical tools that allow product leaders to guide product discovery and create meaningful product strategies. Participants will gain hands on experience working through three separate canvases. First, the Product Discovery canvas will help you discover your customer and identify a problem or improvement that is valuable to them. Next, the Experiment Design canvas will help structure your activities to validate your assumptions around both customer and business value. And last, the Product Strategy canvas will allow the co-creation and deployment of a successful strategy.

Matt Barcomb

Matt Barcomb is a seasoned product leader who takes a people-centered, outcomes-driven approach to Product Management and Organization Design. He uses his 20+ years of experience in roles ranging from engineer to executive, to help companies become more product focused, optimize delivery practices, and improve strategy execution. Matt enjoys challenging mental models and simplifying the seemingly complex. He takes satisfaction from working with others to uncover the "why" behind the “what” while growing individuals' capabilities to meet future needs.