Agile + DevOps East 2020 Tutorial: A Wanderer’s Guide To: Planning & Prioritizing Product Roadmaps


Tuesday, November 10, 2020 - 2:00pm to 5:30pm

A Wanderer’s Guide To: Planning & Prioritizing Product Roadmaps

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For a lot of people, product roadmaps are something between a stack of lies and an act of futility. That’s because they are typically just a wishlist of features; often with deadlines that are wild guesses or imposed from On High. What’s worse is that the items in a product roadmap often lack true prioritization, change priority frequently, or are merely prioritized at the whims of a HiPPO (highest paid person’s opinion). However product roadmaps do not need to be riddled with such frustration! Good product roadmaps are useful tools that establish a continuous process that balances discovery and delivery. They provide better decision making and help mitigate risks. A good roadmap blends architectural improvements with feature delivery. It will even help align a company’s go-to-market plans, getting the whole business involved together. Attendees will be introduced to Flow-based Product Roadmaps—a technique built on Lean principles that help align activities to deliver customer value. In small groups, participants will learn how to use this tool to establish flow for the entire product development lifecycle, learn how to implement product-driven architecture, and coordinate a launch process. Additionally, multiple prioritization techniques will be introduced and practiced. These will then be overlaid with the Flow-based Product Roadmap.

Matt Barcomb

Matt Barcomb is a seasoned product leader who takes a people-centered, outcomes-driven approach to Product Management and Organization Design. He uses his 20+ years of experience in roles ranging from engineer to executive, to help companies become more product focused, optimize delivery practices, and improve strategy execution. Matt enjoys challenging mental models and simplifying the seemingly complex. He takes satisfaction from working with others to uncover the "why" behind the “what” while growing individuals' capabilities to meet future needs.