Product Ownership 2.0: Navigating the New Demands of Agile Leadership
Many Agile organizations wildly misunderstand the crucial role of the Product Owner. Historically the role focused on being the voice of the customer for a development team. However, the exponential pace of the digital age requires today's Product Owners to be genuine product leaders by maintaining continuous alignment with broader groups of stakeholders while utilizing sophisticated techniques that solicit rapid feedback. This interactive tutorial will explore tools for communicating with the Product Owner's three primary constituents - Leadership, Customers, and Development Teams. First, we will use OKRs (Objectives & Key Results) to create a motivating and measurable product goal that aligns with the strategic objectives of senior leadership. Next, we will employ Design Thinking to empathize with customers' pain points and validate the right problems to solve. Finally, we will build a User Story Map to establish a shared understanding with the development team and plan an iterative release strategy. By the end of the session, you will gain an appreciation for the multiple dimensions of the modern Product Owner and be equipped with several new skills to ensure your success.