Focus on the Customer to Build the Right ThingNew
Products creators who are passionate about delighting their customers know they need to solve their users’ true needs. But instead of building the right thing, many of our software practices just have us building the wrong thing faster. Catherine Louis will walk you through some techniques for discovering what you should be developing, including design thinking, build-measure-learn loops to validate assumptions, and user story mapping. In this half-day tutorial you’ll learn by doing, navigating from initial idea to validated prototype, so you can leave with a toolkit designed to help you create products your customers will love.